Revitalising Agriculture in South 24 Parganas: Strategies for Sustainable Farming and Direct Sales

The paper explores the various challenges faced by farmers in the South 24 Parganas region of West Bengal. These challenges include inadequate financial support, limited technical knowledge, unsustainable farming practices, overproduction, market price fluctuations, and a lack of basic facilities and amenities. These issues have led to a decline in interest in farming and an increase in land sales among the farming community. Our study aims to propose effective strategies to empower farmers, improve financial stability, and foster community development. We conducted thorough surveys and interviews to gather data. A key contribution of our research is the proposal of a mobile application. This app facilitates direct interactions between sellers and buyers, spreads awareness, educates people about effective farming techniques, and motivates young people to pursue farming. The innovative app includes user profiles, a recommendation system for personalized product discovery, and a chat feature with real-time translation, ensuring smooth communication and efficient deal-making