The Effect of Trust, Perceived Risk, User Interface and User Experience on M-Commerce's Purchase Intention

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through wireless handheld devices like smartphones and tablets. It represents a significant and growing segment of the retail market, fueled by the increasing ubiquity of smartphones and the convenience they offer for shopping and transactions. This study aims to investigate the factors influencing M -commerce purchase intention. Using a purposive sampling technique, data was collected from 443 respondents. PLS-SEM was employed as the statistical approach for data analysis. The study found that usefulness is significantly associated with desirability, perceived risk is related to online trust, and factors such as online trust, perceived risk, ease of use, findability, and desirability are significantly associated with purchasing intention. These findings provide valuable insights for stakeholders in the M-commerce sector, helping them make services more user-friendly. They also offer policymakers guidance on creating a sustainable business environment for M-commerce. Ultimately, the results enrich the M-commerce literature with more insightful information.