CreaTech as a Resulting Synergy of Capacities of Creative Industries and Digital Technologies

The concept of CreaTech and its impact on the development of the creative industry sector have been analysed. It has been acknowledged that the synergy resulting from interaction of digital technologies and creativity leads to the emergence of the radically new forms of creative capacity manifestation, the business models of the companies working in the sector in question and means of their communication with the consumers. It has been emphasized that CreaTech is a dynamically developing area focused on the constant search for the new solutions aimed at utmost possible meeting the customised consumer requests in the frame of creative industries.