BANK CARDS AND REGULATORY CHALLENGES IN THE GLOBAL DIGITAL ECONOMY

This article examines how the EU, the U.S., and China address regulatory challenges in digital payments amid rapid technological advancements. Using a mixed-methods approach, it highlights diverse strategies in data protection, fraud prevention, and consumer rights, stressing the need for adaptable regulations that balance innovation and security. Recommendations include fostering global cooperation and harmonizing standards for cross-border transactions.