Marketing strategies of MIPyMES in the Cd. Mexico and metropolitan area during and after the pandemic

In MIPyMES, it was a problem to withstand market irregularities and maintain themselves during the pandemic (SARCOV-2). Companies began using digital marketing to market, and after four years, they must carry out strategies for online and direct sales. This research aims to know the opinion of 110 companies that previously underwent a study on the marketing strategies used during the pandemic and then through a comparison. The research results show that during the pandemic, social networks were used for sales and promoted products with discounts and home deliveries, yet direct sales, deals, demonstrations, and printed advertising continued to be the most used and have greater results. Digital marketing has grown enormously, and MIPyMES must venture into it to continue competing in the market.