RESEARCH ON PATHWAYS TO ENHANCE UNIVERSITY STUDENTS' SENSE OF GAIN IN ONLINE PLATFORM-BASED IDEOLOGICAL AND POLITICAL EDUCATION

With the rapid development of network technology, online platforms have profoundly transformed people's learning modes, lifestyles, and work habits, becoming an important channel for university students to acquire diverse information and exchange ideological views, playing a crucial role in enhancing students' sense of gain in ideological and political education. However, there are practical challenges in using online platforms to enhance students' sense of gain in ideological and political education, including information complexity, insufficient interactivity, contradictions between content supply and student needs, and effectiveness that needs further improvement. To overcome these challenges, comprehensive measures must be taken with sustained effort: strengthening online information screening, optimizing platform content; stimulating students' enthusiasm for participating in online platforms, enhancing platform interactivity; establishing effective online public opinion guidance mechanisms, strengthening network information supervision; and enhancing network literacy education to improve university students' network literacy. KEYWORDS: Online Platforms, University Students' Ideological and Political Education, Sense of Gain, Enhancement