Perspectives on Technological, Ethical, and Media Communication Dimensions in Conservation Research Projects Applying ART to Critically Endangered Wildlife Species

Abstract Environmental challenges, such as loss of biodiversity, habitat fragmentation, climate change and plastic pollution, highlight the ethical complexities of human-induced challenges. By assessing these intersections, this paper aims to emphasize the need for a holistic approach, combining cutting-edge technologies, ethical research, and transparent media communication strategies, to ensure optimal conservation outcomes. Conservation efforts for critically endangered or even for technically extinct species such as the northern white rhinoceros ( Ceratotherium simum cottoni ), present a multifaceted challenge, including the application of assisted reproductive technologies ( ART ). With only two northern white rhinoceros individuals remaining, the BioRescue conservation research project, which employs amongst others Assisted Reproductive Technologies ( ART ), offers a case study that encapsulates the broader global conservation debate. New ethical frameworks, such as the ETHical ASsessment Tool ( ETHAS ), are pivotal in ensuring that conservation methods align with societal values and animal welfare, while media narratives significantly influence public engagement and the mobilization of resources. The paper concludes with perspectives for optimizing the synergy between the dimensions of spear heading conservation research technologies, ethics and communication.