The effectiveness of animation utilization in stunting educational videos

Aims: This study sought to analyze the effectiveness of animation utilization in educational videos. Methods: The data of this study were educational videos about stunting on YouTube which had more than 10 thousand views within the period of 2021-2022. Using the qualitative content analysis methods, the YouTube videos which conveyed information related to stunting were classified into several groups, namely videos with animation, videos with live shots only and no animation, and videos with both animation and live shots. Results: From the results of the analysis, the most effective and communicative video model for delivering information related to stunting to the wider community was obtained. Conclusion: Videos with animation only are more effective in presenting information about stunting in Indonesia. Based on the viewers' comments of viewers, Animation videos have gotten the highest level of understanding. Videos with both live shots and animation have a medium effectiveness level of 56.3%. This is because the audience’s attention is divided between the video content, the speaker’s profile, and how she/he delivers the material.