The Role of Instagram in Building Journalist’s Personal Brand: An Analysis of Communication Strategies in Social Media

Instagram has become one of the most important tools for building a personal brand, especially for journalists. The aim of this article is to examine the role of this platform in shaping the image of journalists and to analyze the communication strategies they use to leverage social media effectively. The paper discusses how journalists build their professional identity, engage audiences, and promote values and content through Instagram. The study covers both the visual and textual aspects of posts and interactions with followers, which are a key element in building the authenticity of a personal brand. The article highlights how Instagram enables journalists to stand out from the competition and influences their work’s perceived credibility and professionalism.