Comparative analysis of multi-platform e-commerce online reviews based LDA and sentiment dictionary

Purpose This study aims to investigate the differences in consumer reviews across multiple e-commerce platforms to better assist consumers in making informed decisions. By examining the specific content of these differentiated reviews, the study seeks to provide insights that can enhance e-commerce services and improve consumer satisfaction. Design/methodology/approach The research utilizes the latent Dirichlet allocation (LDA) method for text analysis to identify the varying concerns of consumers across different e-commerce platforms for the same product. Additionally, the study expands the sentiment dictionary to address polysemy issues, allowing for a more precise capture of sentiment differences among consumers. A non-parametric test is employed to compare reviews across multiple platforms, providing a comprehensive analysis of review disparities. Findings The findings reveal that consumer concerns and sentiments vary significantly across different e-commerce platforms, even for the same product. The combination of text analysis and non-parametric testing highlights the objectivity of the research, offering valuable evidence and recommendations for improving e-commerce services and enhancing the shopping experience. Originality/value This study is original in its approach to combining text analysis with non-parametric testing to examine multi-platform review differences. The research not only contributes to the understanding of consumer behavior in the context of e-commerce but also provides practical suggestions for platforms and consumers, aiming to optimize service quality and consumer satisfaction.