IMPROVING THE METHODOLOGY OF BUSINESS ANALYSIS BASED ON THE STAKEHOLDER APPROACH, TAKING INTO ACCOUNT THE DEVELOPMENT OF THE QUATERNARY SECTOR OF THE ECONOMY AND INFORMATIZATION OF THE COMPANY'S BUSINESS MODEL

The article presents proposals for improving the research areas of the company's ecosystem, analyzing the information component of the business model, assessing growth opportunities.A methodology for analyzing the company's ecosystem has been developed, which includes five stages.It is noted that the developed methodology makes it possible to assess the company's activities based on the stakeholder approach, taking into account the economic sector to which the company belongs.