GENDER ASPECT IN THE SELF-PRESENTATION COMMUNICA-TIVE STRATEGY IMPLEMENTATION IN THE MODERN POLITICAL DISCOURSE (ON THE EXAMPLE OF D. TRUMP’S AND K. HARRIS’S SPEECHES)

The relevance of the problem under study is due to the issues of environmental management, since the socio-economic development of the countries of the world has taken the trajectory of the accelerated movement of the global eco-catastrophe.Analysis of conceptual views on this issue indicates on the transition from the traditional model of development to a new one, called the model of sustainable development, which seems to be a natural reaction of the world community, striving for its further development and survival.The purpose of the article is aimed at implementing the national strategy for the sustainable development of Russia and the economic complexes of the regions within the framework of the interaction of socio-economic and environmental decisions in order to ensure the interests of present and future generations.