EASTER FESTIVAL. STOP URAL CITY PERM

The article deals with the analysis of the digital economy and its impact on the world economy today, the shift to a new quality level of the world digital civilization.The authors put forward new ways of the Russian economy adaption to the new data intellectual era.The society institutional structure is being changed under the influence of broad technological transmissions.Although pros and cons of the economy digitalization are vivid, the positive aspects such as trade expansion, production growth, creation of new working places, rigid rivalry, overweigh the negative consequences of the latest developments, e.g. an ever growing increase of unemployment in the sphere of technology which can affect mostly developing countries according to the World Bank forecast.It can also result in large scale competition even among the middleclass employees that inevitably will lead to severe salaries drop.