The Importance of Sustainability Strategies in Businesses: A Research Trend Analysis

Supporting systems and measures continue to proliferate worldwide as more nations declare their commitment to net zero in response to adverse climate changes. To achieve net zero by 2070, it is crucial that Indian businesses focus on business sustainability by incorporating detailed information related to sustainable development goals in their disclosures. This study discusses critical focus areas based on three dimensions, namely economic, social, and environmental using bibliometric and sensitivity analysis for integrating the issue of sustainability into the business operations in India. Businesses that embrace sustainability can reduce risks, add value for stakeholders and forward the objectives of sustainable development. R-studio and VOS viewer were used to conduct bibliometric analysis for the last 30 years publication in this domain on 506 documents published. The study critically puts forward ways to increase the general public’s understanding of environmental issues using sensitivity analysis. The study identifies lack of government funds, green taxonomies, peer group discussions, and training programs that could lead to new possibilities for developing a sustainable environment in India. Furthermore, the study aims to assist managers upholding sustainability values in comprehending the relevant green practices. The study’s findings indicate the need for additional future investigations that empirically examine the components of sustainable organizational success. JEL Classification: Q2, Q3, Q4, Q56