Optimization of the Learning Process of Knowledge-based Short Videos: The Impact of Self-determined Motivation on Self-directed Learning Ability

The popularity of short videos has made knowledge-oriented short videos increasingly popular. They have positive effects in promoting the learning of short video learners but also face some process challenges. This research mainly analyzes the impact of self-determined motivation on self-directed learning ability. For this purpose, a questionnaire survey was conducted among 196 undergraduate students. The results show that in short video learning, self-determined motivation has a significantly positive impact on self-directed learning ability, especially the positive impact of intrinsic motivation in self-determined motivation on self-directed learning ability. However, in short video learning, the intrinsic motivation of short video learners is relatively weak. Based on the above research results, suggestions for enhancing the intrinsic motivation of short video learning are put forward. This research provides theoretical and practical guidance for educators and short video learners, aiming to optimize the application of short videos as a learning tool.