The Impact and Influence of Internet Language on Chinese Language in the New Media Environment

Given the ascendance of new media as the primary conduit for the dissemination of popular culture, an investigation into the stylistic characteristics of online language reveals a notable divergence from the findings of previous studies, as evidenced by data mining and literature research. This paper presents a summary of the linguistic and literal characteristics of Chinese Internet language: image-enabled, video-enabled, facilitated, de-territorialized, trying to sort out the causes of the new phenomenon of Internet language and the different views of Internet language from the perspective of different user groups. The study also identifies the new media platforms that employ online language to introduce novel nuances to the Chinese language script, characterized by concision, ingenuity and temporal brevity. The study also provides solutions to dissipate the negative impact of Internet language on Chinese language and script and explores how to make use of new media Internet language to better develop Chinese language and script in the present day, such as standardizing the use of Chinese characters, making proper use of new media platforms, and enhancing peoples awareness of discrimination.