Characterising the extent and nature of digital food and beverage marketing in Singapore: a descriptive study
Top food and beverage companies in Singapore actively use social media as a platform for promotion with a complex array of marketing techniques. A vast majority of these posts were unhealthy highlighting an urgent need to consider regulating digital food and beverage advertising in Singapore.
Authors
- Rob M. van Dam (ORCID: https://orcid.org/0000-0002-7354-8734)
- Salome A. Rebello (ORCID: https://orcid.org/0000-0001-6138-7999)
- Clare Whitton (ORCID: https://orcid.org/0000-0003-1991-2432)
- Bridget Kelly (ORCID: https://orcid.org/0000-0003-3111-6279)
- Stefanie Vandevijvere (ORCID: https://orcid.org/0000-0003-3225-7524)
- Xin Hui Chua (ORCID: https://orcid.org/0000-0001-7313-4681)
Institutions
- Edith Cowan University (AU)
- Milken Institute (US)
- National University of Singapore (SG)
- George Washington University (US)
- University of Wollongong (AU)
- Sciensano (Belgium) (BE)
- National University Health System (SG)
- Institut Scientifique de Santé Publique (BE)
Publication Details
- Journal
- Public Health Nutrition
- Published
- 2024-12-12
- DOI
- https://doi.org/10.1017/s1368980024002428
- Citations
- 3
- Primary Topic
- Culinary Culture and Tourism
- Type
- article
- Field-Weighted Citation Impact
- 1.05
Funders
- University of Cambridge
- National University of Singapore