Research on the Impact and Strategy of Digitalisation on Apparel Industry of China

With the development of the digital economy and technology, the digital transformation of the clothing industry has become an inevitable trend for the industry to keep up with the tide of the times. As a major producer and exporter of clothing in China, this article studies the impact and strategic recommendations of digital transformation on the Chinese clothing industry, with the aim of helping the industry smoothly undergo digital transformation and achieve healthy and green development while creating greater value. This article refers to the example of digital transformation of Yida Group, one of the leaders in the Chinese clothing industry, and identifies three important issues that the Chinese clothing industry should pay attention to - clarifying the industry's own foundation for transformation, strategic issues, and data privacy and security issues. And provide answers to three important questions by referring to a large number of literature and examples, as well as conducting a SWOT analysis on the Chinese clothing industry. In summary, strengthening the integration of digital technology and clothing enterprises is related to the strategic transformation of the industry's future development, and clarifying the impact of digital transformation on the industry and the transformation measures that enterprises should take is the key to China's clothing industry's digital transformation.