A topical examination of Cigar Aficionado magazine content, 2023
Overall, marketing in the 2023 Cigar Aficionado issues is similar to marketing strategies from the 1990s. Future research should explore health claims and other marketing strategies used in Cigar Aficionado, and other lifestyle magazines, as well as observe marketing trends over time.
Authors
- Jennifer Cornacchione Ross (ORCID: https://orcid.org/0000-0001-5173-3130)
- Ollie Ganz (ORCID: https://orcid.org/0000-0002-7933-8463)
Institutions
- Rutgers, The State University of New Jersey (US)
- Boston University (US)
Publication Details
- Journal
- Tobacco Prevention & Cessation
- Published
- 2024-12-12
- DOI
- https://doi.org/10.18332/tpc/196229
- Citations
- 1
- Primary Topic
- Advertising and Communication Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.96