MicroEmbedded Technologies: Growth Levers for the Future

This case study examines the challenges and opportunities faced by MicroEmbedded Technologies (MET), which manufactures and sells electronic trainer boards for engineering students, in the post-pandemic era. It explores the various options and trade-offs that the protagonist, Dipak, must consider to grow his business and diversify his customer segments and revenue streams. MET was one of the budding entrepreneurial ventures focused on designing and manufacturing embedded system boards. The company was founded out of Mr Dipak Gule’s entrepreneurial vision and had a steady start to its journey. Over the years, the company has shaped itself from just selling system boards to designing, manufacturing and selling system boards. As it reached its inflection point, MET was staring at a crossroads on how to progress further, and its founder had a dilemma on where to allocate the resources to identify a growth path and scale up. While several options were available, the next steps were critical for MET’s success as it needed to leverage its strengths in exploring opportunities. This case highlights the entrepreneurial journey of MET, how it reached its inflection point and the possibilities in front of MET to evaluate. Finally, it concludes by providing two options that MET can critically assess and decide how to craft its future growth strategy.