Driving Success: Entrepreneurial Competencies and Performance of Women Entrepreneurs in Jammu

Abstract: The competencies of an entrepreneur play a crucial role in determining the success, growth, and performance of small and medium enterprises. This paper aims to present empirical research on the entrepreneurial competencies that influence the performance of enterprises led by women entrepreneurs. The findings are expected to contribute valuable insights to the fields of entrepreneurship, academia, and policymaking. The study was conducted in Jammu, From various subdivisions including Jammu South, Jammu North, R.S.Pura, Marh, Akhnoor, Chouki Choura, and Khour, a purposive sample of 75 women entrepreneurs who have received bank loans of 50,000 rupees or more and have successfully operated their businesses for at least five years was interviewed. The results revealed a significant correlation between entrepreneurial performance and competencies such as initiative, the ability to identify and act on opportunities, knowledge, commitment to work, systematic planning, problem-solving, persuasion, monitoring, and concern for employee welfare. These competencies were found to complement and enhance growth in various business indicators, including investment, sales, profits, annual turnover, and workforce expansion.