USE OF DIGITAL AND CREATIVE TECHNOLOGIES IN TOURISM

The world today is being transformed by digitalization and the rapid development of the creative economy. This is changing not only how we create goods and services, but also their value. The creative economy is based on innovations that require unconventional thinking and the search for original solutions. The development of creative industries stimulates economic growth and takes the interaction between consumers and producers to a new level. In tourism, creative technologies open up new horizons, offering unique and unusual ways to travel and have fun. In this article, we will consider the main forms and directions of creative tourism, paying special attention to cultural features that can attract the attention of travelers.