PROJECT MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION OF ENTERPRISES

This research paper examines the specifics of project management in the digital transformation of commercial organizations and enterprises, while providing a detailed description of the development of modern business, taking into account the current provisions of management; digital transformation is an integral part of entrepreneurship, affecting different industries and modifying traditional production, organizational, logical and trading processes; with the advent of automation of work tasks, the introduction of artificial intelligence programs, cloud services and blockchain transactions, project management has acquired a new meaning; in order to improve the performance of enterprises and commercial organizations, it is important to use modern technologies correctly, managing large amounts of data, making the right decisions in business – this requires an effective model of project activity control in new conditions; The study presents the achievements of domestic and foreign scientists, as well as the hypothesis of the need for a redistribution of functionality, assessment of the competencies of digital tools, managers and the project team to apply all the possibilities of digital management.