Digital strategies intervention and impact in promoting health education and making health decisions among individuals

Objectives : To assess the influence of digital strategies on individual behaviour, considerations, and decisions regarding health issues. To evaluate the impact of digital advertisements on the decision to receive vaccines, take the COVID-19 vaccination as a case report. Methodology : A structured 5-axes questionnaire was distributed through a Google form and completed by 351 participants. The investigated variables were information, “discomfort, anxiety, and fear,” motivation, reference groups, and the decision to take the vaccine. The reliability analysis was carried out to assess the internal consistency of the study elements. Multicollinearity and multiple regression analyses were utilized to evaluate the research hypothesis. Results : A positive correlation and robust internal consistency between the variables were confirmed. The overall Cronbach’s alpha (α) is 0.93, indicating a solid association between the variables and the consistency of the measuring scale. The information, emotion, motivation, and reference group have a moderate level of importance with average mean values of 3.61, 3.74, 3.55, and 3.88, respectively. The correlation of the decision to take the vaccine with the information and the emotion variables was the highest (Pearson’s correlation of 0.675 and 0.676, respectively). The motivation and reference groups showed lower associations (Pearson’s correlation of 0.558 and 0.496). The results of the multiple linear regression analysis (α ≤ 0.05) confirm the hypothesis by demonstrating that the independent variables significantly influenced the decision to take the vaccine. The F-value (98.26) and significance level (p < 0.00) provide further validation of the model. Conclusion : Information and emotional concerns significantly impact health decision-making, while motivation and reference groups have a considerable role. It is a warranty of expanding digital strategies to improve health literacy and equity.