Firm decisions under uncertainty in a two-sided market: a ‘film industry’ classroom game

This paper outlines the development of a film industry game that helps students comprehend the structure of a two-sided market and analyse the dynamics of producing goods in the creative industries. The game demonstrates the significance of a firm’s decision-making in this context and how various strategies can impact revenue. It is designed for undergraduate and graduate students studying Microeconomics, Industrial Organisation, or more specific Media and Cultural Economics modules, explicitly focusing on the creative industries. The game provides a learning experience by allowing students to simulate real-world scenarios. It encourages critical thinking as participants navigate the complexities of the film industry, making decisions that mirror the strategic considerations faced by creative firms in a dynamic two-sided market.