Binge drinking in working women aged 20–39 years requiring health guidance for reducing alcohol

This study examines the determinants of binge drinking behavior in working women in their 20s and 30s who require health guidance for alcohol reduction. The study used a longitudinal design and analyzed factors influencing behavioral intentions and actions through a web-based survey. The participants were women (n=474, Age range, 20–39 years) engaging in binge drinking at least once a month, having Alcohol Use Disorder Identification Test scores ranging from 8 to 14. The participants reported a mean binge drinking rate of 6.16±7.8 times per month. Emotional attitudes, situational norms, and self-efficacy significantly influenced the intentions to binge drink. This study indicated that behavioral intentions, habits, the interaction between intentions and habits, health risk awareness, and media advertisements for alcoholic beverages are essential factors influencing binge drinking behavior.