Peran Dan Strategi Perusahaan Multinasional Dalam Pembangunan Ekonomi: Studi Kasus Nestle Indonesia
This article discusses the role and strategies of multinational companies, with a focus on Nestlé Indonesia, in supporting economic development. Nestlé, as an example of a multinational company, operates in various countries and contributes to local economic growth through investment and innovation. This research identifies the scope of multinational companies and the strategies implemented by Nestlé in facing global challenges and complying with international regulations. In addition, this article highlights the importance of appropriate regulations to support the existence of multinational companies in the global market, as well as their positive impact on the national economy.
Authors
- Priska Ananda
- Sarpini Sarpini (ORCID: https://orcid.org/0000-0002-3922-2351)
- Bagus Hendra Stia Pratama
- Ridho Cahya Lindiastuti
Institutions
- Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
Publication Details
- Journal
- Journal Economic Excellence Ibnu Sina
- Published
- 2024-12-12
- DOI
- https://doi.org/10.59841/excellence.v2i4.2044
- Citations
- 1
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 1.71