Peran Dan Strategi Perusahaan Multinasional Dalam Pembangunan Ekonomi: Studi Kasus Nestle Indonesia

This article discusses the role and strategies of multinational companies, with a focus on Nestlé Indonesia, in supporting economic development. Nestlé, as an example of a multinational company, operates in various countries and contributes to local economic growth through investment and innovation. This research identifies the scope of multinational companies and the strategies implemented by Nestlé in facing global challenges and complying with international regulations. In addition, this article highlights the importance of appropriate regulations to support the existence of multinational companies in the global market, as well as their positive impact on the national economy.

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Publication Details

Journal
Journal Economic Excellence Ibnu Sina
Published
2024-12-12
DOI
https://doi.org/10.59841/excellence.v2i4.2044
Citations
1
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
1.71
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article

Peran Dan Strategi Perusahaan Multinasional Dalam Pembangunan Ekonomi: Studi Kasus Nestle Indonesia

Priska Ananda, Sarpini Sarpini, Bagus Hendra Stia Pratama, Ridho Cahya Lindiastuti
1 citations
Journal Economic Excellence Ibnu Sina
SMEs Development and Digital Marketing
1.71
article

Peran Dan Strategi Perusahaan Multinasional Dalam Pembangunan Ekonomi: Studi Kasus Nestle Indonesia

Priska Ananda, Sarpini Sarpini, Bagus Hendra Stia Pratama, Ridho Cahya Lindiastuti
article en
1 citations

Abstract

This article discusses the role and strategies of multinational companies, with a focus on Nestlé Indonesia, in supporting economic development. Nestlé, as an example of a multinational company, operates in various countries and contributes to local economic growth through investment and innovation. This research identifies the scope of multinational companies and the strategies implemented by Nestlé in facing global challenges and complying with international regulations. In addition, this article highlights the importance of appropriate regulations to support the existence of multinational companies in the global market, as well as their positive impact on the national economy.

Journal Economic Excellence Ibnu SinaVol. 2(4)
Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
Industry, innovation and infrastructure
Openalex Percentile: Top 12%
SMEs Development and Digital Marketing
1.71
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