A Perusal of Indian Mythological Television Narratives

Television as a visual narrative becomes the comprehensive exposition of popular culture. The role of mythology in constructing the contemporary Indian social background through popular television narratives has by now gathered momentum. They serve as an appropriate medium that imposes domestic and cultural consciousness on its popular audience. The mythological stories it retells and the ways in which it is filmed marks the current happenings and cultural traits of the society. The potential of mythological television narratives to produce meaning has strengthened ideological values by reinforcing prevailing concepts and beliefs in society. This research paper probes into how retold Indian mythological narratives compose an exceptionally new form of reality that goes hand in hand with each one’s life and experience.

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Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2024-12-10
DOI
https://doi.org/10.36948/ijfmr.2024.v06i06.32702
Primary Topic
Media, Gender, and Advertising
Type
article
Field-Weighted Citation Impact
0.00
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article

A Perusal of Indian Mythological Television Narratives

Arathi A.M. -
International Journal For Multidisciplinary Research
Media, Gender, and Advertising
article

A Perusal of Indian Mythological Television Narratives

Arathi A.M. -
article en

Abstract

Television as a visual narrative becomes the comprehensive exposition of popular culture. The role of mythology in constructing the contemporary Indian social background through popular television narratives has by now gathered momentum. They serve as an appropriate medium that imposes domestic and cultural consciousness on its popular audience. The mythological stories it retells and the ways in which it is filmed marks the current happenings and cultural traits of the society. The potential of mythological television narratives to produce meaning has strengthened ideological values by reinforcing prevailing concepts and beliefs in society. This research paper probes into how retold Indian mythological narratives compose an exceptionally new form of reality that goes hand in hand with each one’s life and experience.

International Journal For Multidisciplinary ResearchVol. 6(6)
Openalex Percentile: Top 66%
Media, Gender, and Advertising
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