Assessment of Consumer Perceptions of Postal Life Insurance (With Particular Reference to Madurai, Tamilnadu State)

Finding out how consumers feel about postal life insurance is the aim of this study. The research paper "Study On Customers Perception Towards Rural Postal Life Insurance Policy Special Reference To Manjeri Head Post Office" by Dr. P Kannan and Mrs. Aneesath.M., which was published in the "International Journal of Research in Social Sciences Vol. 9 Issue 4(1), April 2019, ISSN: 2249-2496," served as the basis for this investigation. The consumers of Tamilnadu State's Madurai City are the subject of this study. Using a random selection technique, 100 responders were chosen from Madurai City's numerous post offices. The study's findings indicate that, although often using other program benefits, most consumers are unaware of the postal life insurance program. Among those who are aware lack of interest is a common tendency when buying PLI since they are not fully aware of its advantages due to a lack of publicity, poor advertising, and an indifferent consumer interaction policy.