Sustainable Development through Green Entrepreneurship: Insights form Karnataka

The rising global awareness on the issues related to climate change and sustainable development has caused a major shift in Indian markets. Now a days, there is noticeable inclination among customers towards green products instead of traditional products. They become more environmentally and socially responsible. In response to this trend, many entrepreneurs grabbed the opportunity by innovating and redesigning their products with green perspectives. This leads to the emerging of green entrepreneurship which is a vital strategy for driving sustainable development. The concept green entrepreneurship slowly gaining importance in the Indian market. This paper explores the landscape of green entrepreneurship, highlighting key environmental sustainability and sustainable development. The study aims to explore the connection between green entrepreneurship and sustainable development in Karnataka. It involves assessing how green businesses reduce environmental degradation through waste reduction, resource efficiency, and renewable energy usage. The study also explores the various policies and programmes introduced by central government as well as state government of Karnataka to promote green entrepreneurship. This study focuses on the various government policies such as renewable energy policies, Start-up India initiative and Green Skill Development programme. The paper also highlights the efforts of leading sustainable companies in Karnataka. This paper underscores the importance of creative solutions, teamwork within networks, policy alignment to encourage green entrepreneurship in India. Business owners who successfully combine their profit ambitions with protecting the environment are vital players in shaping a sustainable future for the economy.