Research Proposal on Security As a Behavior: Enhancing Social Media Fraud Reporting Intentions

With the rapid expansion of social media platforms, the prevalence of fraudulent activities has become a growing concern. This research investigates the factors influencing individuals' intentions to report social media fraud, drawing on the framework of security as behavior. Through a mixed-methods approach combining quantitative survey data and qualitative focus group to co-design the solution, we examine the interplay between perceived security threats, and social influences on reporting intentions. To enhance individuals' reporting behavior, this research explores the motivations and barriers that currently influence the reporting behavior of social media fraud experienced by individuals in both the Arab Gulf Cooperation Council (GCC) countries and the United Kingdom (UK). The aim is to design an intervention that motivates individuals to report social media fraud to the authorities, enabling them to take action and provide the needed support.