Digital marketing in service organizations in the San Martín Texmelucan Puebla region
MSMEs represent more than 90% of all companies in Mexico, which is why it is important to contribute to their maintenance, as they generate sources of employment and contribute to the development of society. The region under study is highly commercial and there is high mortality of MSMEs, through this work we seek to help them maintain themselves by being known by the target market.
Authors
- Соледад Сото-Ривас (ORCID: https://orcid.org/0000-0003-3730-7586)
- Luis Ernesto Irigoyen Arroyo (ORCID: https://orcid.org/0000-0002-2037-1621)
- María Elena Hernández-Hernández (ORCID: https://orcid.org/0000-0001-7172-3802)
Institutions
- Tecnológico Nacional de México (MX)
- Tecnológico Nacional de México Campus San Martín Texmelucan (MX)
Publication Details
- Journal
- Revista de Tecnologías de la Información
- Published
- 2024-12-12
- DOI
- https://doi.org/10.35429/jit.2024.11.31.1.6
- Primary Topic
- Business, Innovation, and Economy
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Tecnológico Nacional de México