Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

This research aims to find out the impact of KPPS promotion on the interest of saving the Society in the West Sumatra BTM Branch of the Rumbai River. This study used a quantitative approach with a Likert scale instrument. The study sample consisted of 325 respondents. The analysis used the validity and reliability test of SPSS 25. The abstract is written in English. The results of the study show that promotion has a positive and significant impact on the public's interest in saving.

Authors

Publication Details

Journal
Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen
Published
2024-09-19
DOI
https://doi.org/10.47663/jmbep.v10i2.461
Primary Topic
Islamic Finance and Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

Harpendri eko putra
Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen
Islamic Finance and Communication
article

Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai

Harpendri eko putra
article en

Abstract

This research aims to find out the impact of KPPS promotion on the interest of saving the Society in the West Sumatra BTM Branch of the Rumbai River. This study used a quantitative approach with a Likert scale instrument. The study sample consisted of 325 respondents. The analysis used the validity and reliability test of SPSS 25. The abstract is written in English. The results of the study show that promotion has a positive and significant impact on the public's interest in saving.

Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu ManajemenVol. 10(2)
Openalex Percentile: Top 63%
Islamic Finance and Communication
DOIOpen Access PDFOpenAlex
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Pengaruh Promosi Koperasi Simpan Pinjam Pembiayaan Syariah (KSPPS) terhadap Minat Menabung Masyarakat di BTM Sumatera Barat Cabang Sungai Rumbai — Harpendri eko putra · Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen (2024) | TGRS Research Map | TGRS