IMPLEMENTATION OF THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT IN FOOD ENTERPRISES OF UKRAINE IN THE CONTEXT OF INDUSTRY 4.0

The paper discusses the problems and opportunities of implementing sustainable development in the context of Industry 4.0. It analyzes the difficulties associated with outdated technologies and the challenges of developing resilience strategies. The types of innovations in this field, their advantages, and disadvantages are described. A comparative analysis of the world and Ukrainian experience in implementing sustainable development in companies such as Danone, Nestlé, Unilever, Beyond Meat, Impossible Foods, BrewDog, LLC «Organic Milk», LLC SP «Nibulon», PJSC «Ternopil Dairy Plant» (Molokia), LLC «Ukrprodukt Group», PJSC «Kyiv Confectionery Factory «Roshen», PJSC «Chumak», PJSC «Оbolon is conducted. Strategies for successful implementation of sustainable development in the conditions of Industry 4.0 are proposed. The research results emphasize the need for an innovative approach to sustainable development and key principles for achieving success in this field.