Designing Social Media Messages to Promote Action by Suicide Gatekeepers
Results show strong evidence of the effectiveness of using gain frames in social media messages aimed at suicide gatekeepers. Other considerations include highlighting the significance of suicide and utilizing empathy appeals to strengthen social media message engagement and behavioral intention.
Authors
- Megan Cox (ORCID: https://orcid.org/0000-0002-8998-4303)
- Glenn Leshner (ORCID: https://orcid.org/0000-0001-8614-9380)
Institutions
- Moscow State University of Technologies and Management named after K.G. Razumovskiy (RU)
Publication Details
- Journal
- Archives of Suicide Research
- Published
- 2024-12-11
- DOI
- https://doi.org/10.1080/13811118.2024.2438211
- Primary Topic
- Impact of Technology on Adolescents
- Type
- article
- Field-Weighted Citation Impact
- 0.00