Intellectual Capital and Management System in Creative Economy Organizations

The activities of a wide range of business entities are related to the development and implementation of innovative products at enterprises that require staff to acquire new knowledge, skills, as well as methodological approaches that can be used to solve organizational issues in the field of innovation creation. The implementation of such tasks involves encouraging non-standard, creative approaches to solving complex functional situations that arise in the process of enterprise management; implementation of professional and qualification reorientation of personnel in accordance with innovative transformations; the use of creativity as one of the key factors of self-development, self-realization, self-improvement of employees and ensuring the innovative development of the enterprise. At the same time, despite numerous experimental and theoretical studies by domestic and foreign scientists, the problematic nature of the study of creativity requires additional research aimed at improving and developing new theoretical and methodological provisions. The implementation of innovative programs by the personnel of enterprises for decision-making requires a non-standard approach, which assumes sufficient freedom of action for participants in the innovation process and the creation of positive motives for their activities. The aim of the research is to expand and deepen the theoretical foundations and methodological support for the innovative development of creative economy enterprises based on management improvement. The methodological and theoretical basis of the study included the fundamental provisions of economic theory, scientific works of leading domestic and foreign scientists in the field of ensuring the innovative development of creative economy enterprises based on management. In the course of the research, general scientific methods of cognition were used: theoretical generalization (to study the theoretical foundations and features of the application of creativity management by enterprise personnel in the process of creating innovative products, producing creative ideas, making managerial decisions); grouping and classification (to determine the structure of the components of an employee’s intellectual and creative resources); comparison (to identify systemic obstacles in the process of improving management). The research results in the philosophical reflection of creativity as a factor of managerial changes in the creative management system, the object of which is the personal and collective creative development of employees who are the main participants in creative ideas aimed at improving the formation of the organization as a whole.