Realizing Moralized Value Creation: Unravelling Africa’s Social Conditions for MNEs Expansion into the Continent

Africa is a continent that is blessed with varying social conditions, norms, and cultural diversity. However, for multinational enterprises (MNEs) seeking to expand operations to this context, these varying social conditions may prove challenging to MNE subsidiary and integration managers tasked with spearheading expansion into the continent. Consequently, this paper conceptualizes Socialized Moral Hazard (SMH) to provide insights into the inherent social conditions in Africa. To overcome these social conditions, the paper recommends a 5-step Moralized Value Creation (MVC) framework, supported by actionable strategies such as social conditions reconnaissance and moral cost-benefit analysis , that may allow MNEs to create sustainable socio-economic value.