THE USE OF MODERN INFORMATION TECHNOLOGIES IN THE DISCIPLINE “PHYSICAL CULTURE AND SPORT” AT THE DEPARTMENT OF PHYSICAL EDUCATION SMTU

The article presents the analysis of sources and factors of formation of competitive advantages and competitiveness of companies on the basis of systematic realization of intellectual leadership.The systematization of new competitive advantages of companies formed on the basis of intellectual leadership (corporate culture, management of the system of knowledge about key stakeholders, "smart" production, and artificial intelligence) and key competencies is carried out.The pyramid of intellectual leadership is presented, which allows companies to build a strategy of personnel management taking into account the gradual transition from business to collective and then spiritual leadership.It is noted that in modern conditions digitalization of business processes becomes an independent resource of production and a key competence of companies, contributing to the achievement of strategic development goals.