INNOVATIONS IN THE TRAINING OF PR SPECIALISTS: REGIONAL ASPECT

For the functioning of business entities, a favorable economic climate is needed.The article suggests areas of action for the development of small and medium-sized businesses in various areas of action to create favorable conditions for doing business and developing the region: resources, real sector, institutional, financial, innovation, infrastructure, markets and human capital.The implementation of the proposed activities in the areas of action will allow achieving the strategic goals for the development of small and medium-sized businesses.The values of target indicators for the development of small and medium-sized businesses in the Donetsk People's Republic by 2033 are presented.