Research on the Optimisation of Cultural and Creative Industry Chain Based on the Background of Artificial Intelligence

With the rapid development of artificial intelligence technology, the cultural industry supply chain industry is ushering in a revolutionary change. In this paper, we will explore the application areas of AI in cultural industry supply chain management, analyse the benefits and challenges it brings, and look forward to the future development trend of the integration of AI and supply chain. Traditional supply chain management methods often require a large amount of manpower to manage and monitor due to the lack of intelligence and automation. This not only increases the operating costs for the development of cultural and creative industries, but also may adversely affect the development of cultural industries due to poor information transmission and errors caused by human factors. With the continuous development of artificial intelligence technology, these problems are gradually being solved. Through the application of artificial intelligence technology, the intelligence and automation of supply chain management can be realised, and the reliance on human resources can be reduced. The application of artificial intelligence technology in supply chain management has great potential. It can effectively solve the problems of traditional management methods and improve the competitiveness and operational efficiency of cultural industry development. Therefore, more and more cultural industries have begun to pay attention to and try to apply AI to supply chain management in order to achieve more efficient and smarter operations.