INNOVATIONS IN INTERNATIONAL BUSINESS. AN APPROACH TO MODELING NEW BUSINESS PROCESSES IN A POST- MARKET ECONOMY

This article aims to explore the role of China's multinational corporations in this ICT sanctions war.China's TNCs play an important role in the global economy and are among the leading participants in international monetary and financial relations.Their activities and strategies in the face of ongoing U.S. pressure have a significant impact on the global economic and technological architecture.The purpose of this paper is to analyze the sanctions war of decoupling and to identify the role of Chinese NCs in this process.The characteristics and challenges faced by Chinese TNCs will be considered, as well as the impact of U.S. sanctions on the position of the countries of the Asia-Pacific region.