ECONOMIC AND LEGAL MECHANISMS OF THE DEVELOPMENT OF THE TOURIST POTENTIAL OF THE COUNTRY

The article examines the economic and legal mechanisms for the development of the tourism potential of Ukraine. It has been proven that the only way to solve systemic problems in the development of tourism potential is a strategically oriented tourism policy, the main task of which is to define tourism as one of the main priorities of the country, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment incentives for the development of tourism infrastructure, information and marketing activities for the formation of the tourist image of Ukraine. This policy should also be socially oriented and safe. It is substantiated that the economic and legal mechanisms for the development of the country's tourism potential are based on the complex value-oriented component of the growth of competitive advantages of tourism, the regulatory legal field of long-term partnership relations to meet the needs (requirements) of consumers, obtain a positive effect in the economic environment and increase the level of tourism infrastructure. The relationship between the elements of the country's tourism potential is determined. On the basis of the country's tourism policy, economic and legal mechanisms for the development of tourism potential should be activated. The directions of tourism policy have been determined in order to activate economic and legal mechanisms for the development of tourism potential. The tools for activating the economic and legal mechanisms for the development of the country's tourism potential have been singled out. Legal instruments determine the criteria for the organization of legal norms of various types of activities, competences, scope of powers and duties of state and commercial organizations, as well as individual citizens. Economic instruments include, in particular, tax levers used to stimulate economic growth, introduce innovations, carry out structural transformations, and increase the export competitiveness of domestic tourism products.