THE PERIPHERAL CLUSTER OF THE LEXICAL COMPLEX AS A REFLECTION OF THE CURRENT SOCIO-CULTURAL CONTEXT (ON THE MATERIAL OF INTERNET COMMUNICATION)

The agricultural industry has gained high rates of development, but further anti-crisis development is due to an increase in labor productivity and competitiveness based on the application of the latest scientific achievements and best practices through the effective use of artificial intelligence, automation and digital platforms that will make it possible to make a technological breakthrough to a new level, which determines the relevance this study.The author notes that domestic agriculture is based on the largest reserves of fertile land, while only 3% of agricultural organizations in Russia use digital technologies, for comparison, in the United States this figure reaches 60%, in the EU countries -80%.The article is devoted to the problems of modernization and further progressive development of the agricultural industry, which are based on the introduction of software and hardware and developments of the digital economy: technical means for agricultural production of crop and livestock products, software for monitoring the results of economic activity of farmers, software tools for technological planning and management.