INNOVATION AS THE BASIS OF THE COMPETITIVE STRATEGY OF RUSSIAN COMPANIES THROUGH THE INTRODUCTION OF DIGITAL TECHNOLOGIES IN THE PRODUCTION PROCES

In modern conditions, the basis of competitive strategies of business units is innovation.The article examines the presence of digital technologies in various sectors of the Russian economy, and the author competently analyzes the trends and prospects of digitalization of the Russian economy from the perspective of innovative development.In addition, it is important to note that today the transition to a digital economy is one of the main priorities of Russia's development, since the level of digitalization shows the country's competitiveness in a new technological way.