THE PLACE OF STAFF MOTIVATION IN THE MANAGEMENT OF THE DEVELOPMENT OF FOOD ENTERPRISES

In this article, we will consider the assessment of oil and gas market enterprises in terms of their competitiveness, which in the current conditions of the fourth industrial revolution is based on the digitalization of production.The concept of the "fourth industrial" revolution is gaining more and more popularityit is a combination of industry and digital technologies, which lead to the creation of digital industries, smart factories and factories.It leads to the introduction of cyber-physical systems, automation of production processes, which directly affects the increase in productivity.It is digitalization that is a key factor in the competitiveness of modern innovative enterprises in the oil and gas market.