Entrepreneurship Program Evaluation: Examining the Impact of a Training Program on Women and Underrepresented Groups

The health of a competitive economy relies on many factors, particularly innovation and entrepreneurial endeavors. Entrepreneurship education is a critical component in propelling economic and societal efforts. Thus, more and more entrepreneurship training has been introduced over the years. The aim of this study is to evaluate an entrepreneurship training program with specific interest in women and underrepresented groups. Using Kirkpatrick’s evaluation model and a pre-post quasi-experimental design, we assessed Kirkpatrick’s outcomes at three levels: reaction/satisfaction, knowledge gain, and intention/results. We were able to parse out the various levels in Kirkpatrick’s model, thus netting the impact on these two groups.