Impact of AI Virtual Anchors on Traditional News Anchors

Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.

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Publication Details

Journal
International Journal of Knowledge Management
Published
2024-12-11
DOI
https://doi.org/10.4018/ijkm.362624
Citations
7
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
2.43
Controls
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article

Impact of AI Virtual Anchors on Traditional News Anchors

Linhan Li
7 citations
International Journal of Knowledge Management
AI in Service Interactions
2.43
article

Impact of AI Virtual Anchors on Traditional News Anchors

Linhan Li
article en
7 citations

Abstract

Artificial Intelligence (AI) anchors are transforming news broadcasting, offering 24/7 operation, rapid data processing, and multilingual capabilities. While these advantages enhance efficiency and reach, human anchors provide emotional depth, critical thinking, and personal connection. To remain competitive, traditional anchors must adapt by enhancing their skills, emotional intelligence, and presentation styles, blending technology with the unique human touch. Despite AI's progress, human anchors remain indispensable for delivering complex and sensitive news that requires judgment and empathy. Adaptation and innovation are key for traditional anchors to maintain relevance and elevate the quality of news broadcasting.

International Journal of Knowledge ManagementVol. 21(1)
Sichuan University of Arts and Science (CN)
Openalex Percentile: Top 9%
AI in Service Interactions
2.43
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