FINANCIAL STRATEGY AS A BASIS FOR EFFECTIVE ENTERPRISE MANAGEMENT

Development of financial strategy is the main direction of development of enterprises of any industry and each enterprise. Identification of reserves and ways to improve production efficiency should be based on the analysis and prospects of the financial strategy of the enterprise. Improving the efficiency of the enterprise in modern conditions is possible through the effective formation of financial strategy, in the context of sustainable development of the enterprise and the development of measures at the strategic level, which will allow the enterprise to develop normally, to produce high-quality and competitive products, and as a result of increasing production and sales to receive a sufficiently high profit and timely renewal of production funds.