CURRENT ASPECTS OF FACTOR ANALYSIS TO IMPROVE THE STRATEGY OF ECONOMIC SECURITY OF TOBACCO ENTERPRIS-ES INDUSTRY

The article reveals the importance of factor analysis for the development of direc-tions for the growth of economic security of tobacco industry enterprises. The main groups of threats to the economic security of tobacco business entities are identified and their characteristic features are highlighted. The features of the use of factor analysis tools are presented and its advantages as one of the priority analytical tools for identifying reserves for improving business efficiency based on operational differentiation of threats to economic security are disclosed.Directions for improving factor analysis have been developed to increase the rep-resentativeness of the data obtained and substantiate strategic directions for im-proving the level of economic security of tobacco industry entities. The dominants of ensuring the economic security of tobacco industry entities, differentiated by areas of activity, are highlighted.