The Influence of Technophilia, Social Media Marketing and EV Infrastructure on the Continuing Adoption of Electric Vehicles in Malaysia via Technology Continuance Theory (TCT) Lens: Cognitive Interview Analysis

This paper explores the factors influencing the continued adoption of Electric Vehicles (EVs) in Malaysia, employing the Technology Continuance Theory (TCT) as a conceptual framework. Through a Pre-Test phase utilizing Cognitive Interview-based analysis, feedback from 7 participants is leveraged to refine the questionnaire for the pilot study. Currently ongoing, the pilot study aims to collect data to scrutinize the factors impacting EV adoption in Malaysia. The research will further expound on the TCT framework within the paper and utilize insights from the interviews to refine the questionnaire for the pilot study. The findings are expected to contribute to a deeper understanding of EV continuance adoption and offer practical strategies for sustainable transportation in Malaysia.